A Webpage Audit is used to find out how well optimised your webpage is for a particular search query. Your website pages should be optimised for relevant keywords that will help search engines understand the purpose of that page and how well it satisfies user search intent.
For example, if somebody is looking for a Search Engine Optimisation company in Edinburgh, they might type into a search engine, “SEO Edinburgh”. Our job is to optimise our Edinburgh SEO Services page for that search query.
When we know what user search intent we are trying to satisfy, we can then use keyword research and mapping to find out what keyword and search phrases we want the page to be optimised for. We can then curate our Content Creation with a range of semantically related words and phrases. The better that page is optimised, the better that page will rank in the Search Engine Results Pages for those user searches.
A well optimised page will have a range of contextually relevant information. From images to content, meta data to headings, it is important that everything is pulling in the same direction.
Using our free webpage SEO Audit tool, you will quickly be able to see how well (or how badly) your page is optimised. It’s is only when you see the results can you go about taking actionable steps to improve your webpage.