Website & Facebook Combined
Quite often, we will speak with potential clients that are unaware of the benefits of having a website because they have a Facebook Page! Don’t get us wrong, a Facebook Page is part of your online digital marketing campaign and if you can master the art of social media, can be very profitable to your business. However, this is not the best solution; it is a solution! It is only one part of the campaign. The main issue with Facebook Pages is that your data is controlled by a 3rd party. Facebook also charge you to reach more of your very own audience. What does that tell you about the future? After recent scandals involving Cambridge Analytics, it is reasonable to question… how safe is your data? Are large competitors being given access to your own customers and worse still… will Facebook start charging even more to reach your audience. Worse still, what if there was no Facebook? Sounds far fetched but the point is this.. with your own website, you have full control. It’s better not to put all your eggs in one basket and let a 3rd party be the gatekeepers to your online future.