SEARCH ENGINE OPTIMISATION SERVICES
Leapfrog your competition with our specialist SEO services
Our SEO Edinburgh Services help you attract more visitors by increasing your visibility in online searches. When your website is optimised for search engines (such as Google, Bing and YouTube), it ranks higher in search results. The higher your webpages rank, the easier it is to be found in online searches.
Increasing your website visibility delivers more traffic. Combined with a user friendly and high performance website design, converts more visitors into customers. Our SEO Edinburgh services are available for all businesses in Scotland and the UK.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of optimising your website for search engines. A well optimised website will perform better in the Search Engine Results Pages (SERPs) for relevant online searches.
On-page SEO is making sure that your website and webpages are structurally and technically engineered to a high standard. It includes making sure that all pages are optimised for relevant search engine query’s with appropriate keywords and semantically related terms including relevant meta data and mark-up schema.
Off-page SEO is about building authority for your website with an interconnected web of consistent information and relevant backlinks from a range of sources.
Local SEO is about optimising your local services for search terms that include area and service. With Local SEO, we target both the organic listings as also the local map pack with your Google My Business listing.
Trusted Edinburgh SEO Agency
Based in Edinburgh, TreeTopFrog delivers high quality and trusted SEO solutions. We are passionate about SEO and take great pride in delivering results. Your success is our success! We implement the very best search engine optimisation methodologies so that you can grow your business visibility online. If you are looking for local or national SEO agency then get in touch with us today. We work closely with all our clients to ensure a reliable, trustworthy and transparent SEO service.
Do you want to leapfrog your competition in online searches? If so, we are here to help! It is fair to say that some of your competition will be doing some SEO and others will not be. This therefore means that with a little bit of love, you can easily leapfrog a large proportion of your online competition. With further competitor analysis and advanced strategies we can then concentrate on leapfrogging the rest. Putting part of your marketing budget aside for a trusted SEO campaign will ensure that you can enjoy leapfrogging your competitors.
Edinburgh SEO Services Overview
If you already have a website, a new SEO campaign will begin with a Website Audit. An SEO audit will provide a complete overview of your websites health and highlight key on-page performance indicators and suggested improvements. On-page optimisation is the process of analysing the Technical, Structure and Content with the aim of making updates that will help improve your rankings in the SERPs. By improving you page speed, images, internal linking, titles and descriptions, you can turbo boost your site’s performance, improve user experience and increase your rankings.
Website structure is very important for both the user and the search engine crawlers. If your structure is not well optimised it makes it harder for search engines to fully understand all your content. If the user experience is poor then converting visitors into customers will prove to be a struggle. There are various ways to structure a website and we look at each business individually to understand what will work best for you.
What is keyword research and why is it important? The answer is all about user search intent. Understanding what the search engine user is looking for helps to write content that helps answer that query effectively. Your web pages should be optimised for search terms such as SEO Services Edinburgh with relevant keywords and semantically related key phrases. Your webpages should provide answers that satisfy user intent.
Keyword research involves analysing search terms to find optimal keywords and phrases that can be used to help you rank. As an SEO Web Design and Internet Marketing Agency, we have access to premium tools and effective techniques to optimise your web pages.
Rank Tracking is the process of monitoring how your web pages are ranking for your chosen keywords. The aim is to watch, over time, as your rankings increase. For every page your site has there will be a range of variations on keywords. We can use this data to analyse what is working and how to improve other pieces of content that are not doing so well. The goal is to work with the provided rank tracking information to boost your webpages in online searches.
In the words of Sun Tzu, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” Understanding what it is that your competitors are ranking for online and why they are ranking provides great insights, The more you understand about the search engine battlefield, the more prepared you are to become a leader in your niche. We provide a comprehensive analysis of your competitors that will help with you leapfrog your competitors and improve your online visibility. We then employ a range of trusted services including web design and link building so that you can leapfrog your competitors.
The importance of link building can not be over looked. We all know that networking is important in the business world and is a good move to help you grow your business. Similarly, in the digital world, having your website network with other sites is very good for business. The more connections – backlinks – your website has throughout the world wide web, the better your site will perform in rankings. Backlinks are an important ranking factor and search engines use backlinks like a vote of confidence. If you have established and trusted sites linking to your site then that helps build trust. With trust, comes better rankings. We have years of experience in building the authority of websites by acquiring powerful backlinks.
Content comes in many guises: articles, blogs, images, videos, info-graphics and more. TreeTopFrog will look after all your content needs by either creating in house or out sourcing to our highly skilled freelancers of choice. Great Content Creation is at the heart of any SEO campaign and we are here to help you to be the best you can with engaging and effective content.
So you are investing some of your marketing budget in our Edinburgh SEO Services and understandably, you would like to see what progress you are making. We use a range of quality sources to provide easy to read reports that are visually insightful and provide a great overview of the progress your business is making. We love audits, reports and actionable checklists!
We research the best search terms, curate the most effective content and implement effective SEO strategies to help you perform better in organic (unpaid) search results. We work closely with all our clients to ensure our on-page and off-page SEO services are right for your business. We are a people driven business and pride ourselves on providing you with a friendly, fun and insightful SEO service you deserve. We combine a range of organic and leading strategies to develop your website for search engine optimisation.
Local SEO Agency Services
Local SEO is all about having your website rank for local search queries. The best way to do this is ensure that you have a Google My Business listing. With a well optimised GMB profile you should aim to get into, what is known as the, Local pack. In this image (below on mobiles), you can see TreeTopFrog listed in the first position of the local pack for SEO Web Design Edinburgh. By having your business listed in the local finder with Google maps, you will increase the amount of enquires you receive. Just like organic SEO, it is important that your GMB listing is very well optimised for search engines. We are specialists in doing this and offer a free audit on your listing. Chose the ‘FREE GMB Audit’ from the drop down menu on our Contact Form and we will send you your free GMB Audit.
Frequently Asked Questions
Quite often, an SEO company will display SEO package deals and prices on their website however, we do not think that is the best approach. Why? Because, every client and every project is different. What we offer is a bespoke package that is best for you and your business. It may be that you only want a one-off on-page optimisation or you may want to develop your site with all our services ranging over a period of time. We discuss with you your goals and recommend an affordable SEO service best suited for your business. You can be sure that we will work with you in a fun, transparent and efficient manner to ensure that you can enjoy the benefits of our TreeTopFrog Edinburgh SEO services. Contact us today to discuss your search engine optimisation requirements.
It depends! There are occasions when you can see immediate results. For example, when you publish a completely unique article with low competition then you can have that page ranked (from our experience) within a few hours. Overall though, things take time. Site wide changes and the collective impact of improvements can take months to be fully implemented. The thing with SEO is that there is no silver bullet or secret sauce that is going to magically make your site beat all your competitors. We see it like running a marathon: it takes dedication and time. When you have that mindset combined with our expertise, you can be sure that your business will benefit and reap the rewards.
The aggregation of marginal gains means that lots of small improvements can work together to have massive gains. Think about an F1 car. Over the course of a season the car has lots of minor updates along the way. The result is a car much faster by the end of the season compared to the start of the season. SEO is like this! Lots of small improvements work together to provide great improvements.
Yes, we provide SEO training as part of our SEO services. If you would like to train your staff in SEO (new or old) then we are here to help. We offer custom training sessions that helps your team become better at publishing content that is well optimised for search engines. Whether it is for blogs, articles, job listings or videos, we have you covered. Our SEO Company Trainer is an experienced educator and delivers fun and informative workshops that will have a great impact on the efficiency of your team.
More often than not we recommend both. SEO is an ongoing digital marketing campaign designed to provide you with improvements in your organic rankings. PPC has immediate results in that your paid Ad can be visible at the top of the SERPs immediately. When both are combined successfully, you have the chance to dominate the search results both in the short term and long term. Find out how we can help you attract more potential customers with Pay Per Click Ads today.
In a word, no! Nobody can and therefore please be careful when SEO “specialists” make this bold claim. The SEO world is complex and ever evolving and there are never any guarantees. If the keyword your are trying to rank for is something like “4K TV” then you are never going to get a number 1 spot for that term unless as you’re competing against the might of companies like Curries, Amazon or Argos. In this example, we would look for a long tail keyword (more words in the search term) which is less competitive and has lower search volume but has potential.
As a digital marketing SEO Agency Edinburgh, we have proven success of obtaining number one rankings and having many keywords perform well on the first page of search engine results pages. This is all part of our Edinburgh SEO services and helping you with realistic targets and expectations.
Search engines are always updating their algorithms. Every year there are a few major updates and and thousands of minor updates. With this in mind, that is why we offer organic SEO solutions that will help your business in the long term: great site content, structure and performance. As the landscape continues to evolve, one thing that remains consistently key is ensuring that your site continues to grow by establishes Expertise, Authority and Trust (EAT).
We have many successful SEO campaigns in Edinburgh and nationally and love to provide presentations and share coffee to discuss the latest and most advanced SEO techniques. We are based in Edinburgh and provide SEO strategy for all local and national campaigns. Part of our presentations highlight websites that we have developed and are leading the way in search results combined with social media supporting campaigns. We help you be found online and deliver potential customers to your inbox with effective search engine optimisation and profitable PPC campaigns.
Yes, part of the digital marketing SEO process is supporting campaigns with social media. In addition to social signals, web design and click through rate, sending traffic to your site improves your overall metrics. There are many turning cogs in an SEO Agency campaign and Social Media SEO is one of those cogs.
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Bespoke, affordable & creative solutions for you!
Call our SEO Agency today on 07388 099901 to discuss your goals. We will be delighted to offer you a FREE SEO Website Audit and Digital Marketing consultation.