Edinburgh SEO

Our SEO Edinburgh Services help you attract more visitors by increasing your business visibility in online searches. When your website ranks higher in Google (and other search engines such a Bing) it makes it easier to be found online. This helps attract more visitors and hopefully (with a well optimised website!) convert more customers. Our Edinburgh SEO services are available for all businesses in Scotland and the UK.

Why Invest in SEO?

You can be sure that many of your online competitors are not paying much attention to their SEO. This therefore means that with a little bit of love, you can leapfrog your competition online. Putting part of your marketing budget aside for a trusted SEO campaign will ensure that you can enjoy a healthy return on investment.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of optimising your website so that it is both  search engine friendly and user friendly: the content is both engaging and optimised. A well optimised website will perform better in the Search Engine Results Pages (SERPS). There are many aspects to SEO and but at the very minimum, you should have a website that is structurally and technically sound complimented with top quality content.

SEO Services Overview

All Search Engine Optimisation Campaigns begins with an audit. An audit will provide a complete overview of how your website performs. A Website SEO Audit will highlight key on-page performance indicators and suggest improvements. On-page Optimisation is the process of analysing the Technical, Meta, Structure and Content with the aim of making updates that will help improve your rankings in the SERPS. By improving you page speed, images, internal linking, titles, descriptions, you can turbo boost your site’s performance, improve user experience and increase your rankings. Want to know how your website is performing?  Fill in your details below and we will send you your FREE SEO Audit.

Website structure is very important for both the user and the search engine crawlers. If your structure is not well optimised it makes it harder for search engines to fully understand all your content. If the user experience is poor then converting visitors into customers will prove to be a struggle. There are various ways to structure a website and we look at each business individually to understand what will work best for you.

What is keyword research and why is it important? The answer is all about user intent. What is it that a search engine user is looking for when entering a search term. This search term is known as a keyword. Your web pages should be optimised for these keywords so that it satisfies user intent. Your keywords should provide answers that are relevant to both your services or products with what the user is searching for. Keyword research involves analysing keywords (search terms) and determining what is the most relevant to your web page and – and this is very important – what is the likely-hood that you can rank high for that search term. As a web design and internet marketing agency, we have access to premium tools and effective techniques to optimise your web pages to rank for your relevant keywords.

Rank Tracking is the process of monitoring how your web pages are ranking for your chosen keywords. The aim is to watch, over time, as your rankings increase. For every page your site has there will be a range of variations on keywords. We can use this data to analyse what is working and how to improve to other pieces of content that are not doing so well. The goal is to get as many of your pages as high up in online searches as possible,

In the words of Sun Tzu, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” Understanding what it is that your competitors are ranking for online and why they are ranking provides great insights, The more you understand about the battlefield, the more prepared you are to become a leader in your niche. We provide a comprehensive analysis of your competitors that will help with you leapfrog your competitors and improve your online visibility.

We all know that networking is important in the business world. We know that people buy from people and that will always be the case. Similarly, in the digital world, having your website network with other sites is very good for business. The more connections in the world wide web you have, the better your site will perform. The connections, otherwise known as links, helps your site earn trust. With trust, comes better rankings.

Content comes in many guises: articles, blogs, images, videos, info-graphics and more. TreeTopFrog will look after all your content needs by either creating in house or out sourcing to our highly skilled freelancers of choice, Great content is at the heart of any SEO campaign and we are here to help you to be the best you can with engaging and effective content.

So you are investing some of your marketing budget in our Edinburgh SEO Services and of course, would like to see what value you are getting. Fear not young Jedi, we will provide you with easy to read reports that are visually insightful and provide a great overview of the progress your business is making.

We research the best search terms, curate the most effective content and implement effective SEO strategies to help you perform better in organic (unpaid) search results. We work closely with all our clients to ensure our on-page and off-page SEO services are right for your business. We are a people driven business and pride ourselves on providing you with a friendly, fun and insightful SEO service you deserve.