Edinburgh SEO Services
Our SEO Edinburgh Services help you attract more visitors by increasing your business visibility in online searches. When your website ranks higher in Google (and other search engines such a Bing) it makes it easier to be found online. This helps attract more visitors and hopefully (with a well optimised website!) convert more customers. Our Edinburgh SEO services are available for all businesses in Scotland and the UK.
Why Invest in SEO?
You can be sure that many of your online competitors are not paying much attention to their SEO. This therefore means that with a little bit of love, you can leapfrog your competition online. Putting part of your marketing budget aside for a trusted SEO campaign will ensure that you can enjoy a healthy return on investment.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of optimising your website so that it is both search engine friendly and user friendly: the content is both engaging and optimised. A well optimised website will perform better in the Search Engine Results Pages (SERPS). There are many aspects to SEO and but at the very minimum, you should have a website that is structurally and technically sound complimented with top quality content.
SEO Services Overview
All Search Engine Optimisation Campaigns begins with an audit. An audit will provide a complete overview of how your website performs. A Website SEO Audit will highlight key on-page performance indicators and suggest improvements. On-page Optimisation is the process of analysing the Technical, Meta, Structure and Content with the aim of making updates that will help improve your rankings in the SERPS. By improving you page speed, images, internal linking, titles, descriptions, you can turbo boost your site’s performance, improve user experience and increase your rankings. Want to know how your website is performing? Fill in your details below and we will send you your FREE SEO Audit.
Website structure is very important for both the user and the search engine crawlers. If your structure is not well optimised it makes it harder for search engines to fully understand all your content. If the user experience is poor then converting visitors into customers will prove to be a struggle. There are various ways to structure a website and we look at each business individually to understand what will work best for you.
What is keyword research and why is it important? The answer is all about user intent. What is it that a search engine user is looking for when entering a search term. This search term is known as a keyword. Your web pages should be optimised for these keywords so that it satisfies user intent. Your keywords should provide answers that are relevant to both your services or products with what the user is searching for. Keyword research involves analysing keywords (search terms) and determining what is the most relevant to your web page and – and this is very important – what is the likely-hood that you can rank high for that search term. As a web design and internet marketing agency, we have access to premium tools and effective techniques to optimise your web pages to rank for your relevant keywords.
Rank Tracking is the process of monitoring how your web pages are ranking for your chosen keywords. The aim is to watch, over time, as your rankings increase. For every page your site has there will be a range of variations on keywords. We can use this data to analyse what is working and how to improve to other pieces of content that are not doing so well. The goal is to get as many of your pages as high up in online searches as possible,
In the words of Sun Tzu, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” Understanding what it is that your competitors are ranking for online and why they are ranking provides great insights, The more you understand about the battlefield, the more prepared you are to become a leader in your niche. We provide a comprehensive analysis of your competitors that will help with you leapfrog your competitors and improve your online visibility.
We all know that networking is important in the business world. We know that people buy from people and that will always be the case. Similarly, in the digital world, having your website network with other sites is very good for business. The more connections in the world wide web you have, the better your site will perform. The connections, otherwise known as links, helps your site earn trust. With trust, comes better rankings.
Content comes in many guises: articles, blogs, images, videos, info-graphics and more. TreeTopFrog will look after all your content needs by either creating in house or out sourcing to our highly skilled freelancers of choice, Great content is at the heart of any SEO campaign and we are here to help you to be the best you can with engaging and effective content.
So you are investing some of your marketing budget in our Edinburgh SEO Services and of course, would like to see what value you are getting. Fear not young Jedi, we will provide you with easy to read reports that are visually insightful and provide a great overview of the progress your business is making.
We research the best search terms, curate the most effective content and implement effective SEO strategies to help you perform better in organic (unpaid) search results. We work closely with all our clients to ensure our on-page and off-page SEO services are right for your business. We are a people driven business and pride ourselves on providing you with a friendly, fun and insightful SEO service you deserve.
FREE SEO Audit
Local SEO is all about having your website rank for local search queries. The best way to do this is ensure that you have a Google My Business listing. With a well optimised GMB profile you should aim to get into, what is known as the, Local pack. In this image (below on mobiles), you can see TreeTopFrog listed in the first position of the local pack for local Edinburgh SEO and PPC queries. By having your business listed in the local finder with Google maps, you will increase the amount of enquires you receive. Just like organic SEO, it is important that your GMB listing is very well optimised. We are specialists in doing this and offer a free audit on your listing. Chose the ‘FREE GMB Audit’ from the drop down menu on our Contact Form and we will send you your free GMB Audit.
Frequently Asked Questions
How much does SEO cost?
Quite often, SEO services companies will display SEO package deals on their website however, we do not think that is the best approach. Why? Because, every client and every project is different. What we offer is a bespoke package that is best for you and your business. It may be that you only want a one-off on-page optimisation or you may want to develop your site with all our services ranging over a period of time. We discuss with you your goals and recommend an affordable SEO service best suited for your business. You can be sure that we will work with you in a fun, transparent and efficient manner to ensure that you can enjoy the benefits of our TreeTopFrog Edinburgh SEO services. Contact us today to discuss your requirements.
How long does SEO take?
It depends! There are occasions when you can see immediate results. For example, when you publish a completely unique article with low competition then you can have that page ranked (from our experience) within a few hours. Overall though, things take time. Site wide changes and the collective impact of improvements can take months to be fully implemented. The thing with SEO is that there is no silver bullet or secret sauce that is going to magically make your site beat all your competitors. We see it like running a marathon: it takes dedication and time. When you have that mindset combined with our expertise, you can be sure that your business will benefit and reap the rewards.
What is the aggregation of marginal gains?
The aggregation of marginal gains means that lots of small improvements can work together to have massive gains. Think about an F1 car. Over the course of a season the car has lots of minor updates along the way. The result is a car much faster by the end of the season compared to the start of the season. SEO is like this! Lots of small improvements work together to provide great improvements.
Do you provide SEO Training?
Yes, we provide SEO training and if you would like to train your staff in SEO then we are here to help. We offer bespoke training sessions that helps your team become better at publishing content that is well optimised for search engines. Whether it is for blogs, articles, job listings or videos, we have you covered. Our SEO Trainer is an experienced educator and delivers fun and informative workshops that will have a great impact on the efficiency of your team.
SEO or PPC?
More often than not we recommend both. SEO is an ongoing campaign designed to provide you with improvements in your organic rankings. PPC has immediate results in that your paid Ad can be visible at the top of the SERP’s immediately. When both are combined successfully, you have the chance to dominate the search results both in the short term and long term. Find out how we can help you with Pay Per Click Ads today.
Can we guarantee Number 1 rankings for your keywords?
In a word, no! Nobody can and therefore please be careful when SEO “specialists” make this bold claim. The SEO world is complex and ever evolving and there are never any guarantees. If the keyword your are trying to rank for is something like “4K TV’s then you are never going to get a #1 spot for that unless you are Curries, Amazon or Argos. In this example, we would look for a long tail keyword (more words in the search term) which is less competitive and has lower search volume but has potential. We have proven success of obtaining number one rankings and having many keywords perform well on the first page of SERPS. This is all part of our Edinburgh SEO services and helping you with realistic targets and expectations.
Do Search Engines update their algorithms regularly?
Search engines are always updating their algorithms. In 2019, Google had 4 major updates and thousands of minor updates. With this in mind, that is why we offer organic SEO solutions that will help your business in the long term: great site content, structure and performance. As the landscape continues to evolve, one thing that remains consistently key is ensuring that your site continues to grow by establishes Expertise, Authority and Trust (EAT).
Let us work together and create something special
Bespoke, affordable & creative solutions for you!
Call us today at on on 07388 099901 to discuss your goals. We will be delighted to offer you a FREE Website and Internet Marketing consultation.